Shield for Colorado, explained.
Does Shield work for Colorado residents? +
Yes. Shield submits deletion requests and universal opt-out signals (GPC) to 500+ data brokers on behalf of Colorado residents. Coverage re-submits every 45 days, plus dark web monitoring and monthly privacy reports.
Read the full CPA explainer →
Why is Colorado the strongest enforcement state? +
Three reasons. First, Colorado was the first state to mandate universal opt-out recognition — GPC signals must be honored since July 2024. Second, the cure period expired January 2025, meaning the Colorado AG can now enforce directly without giving violators 60 days to fix issues. Third, penalties are up to $20,000 per violation (more than double Virginia's $7,500), and both the AG and District Attorneys can bring enforcement actions. In 2025 the Colorado AG issued a $250,000 penalty against an AdTech company.
What does Shield cost for Colorado residents? +
Same pricing as every state: $4.99/month, $49/year (save 18%), or $99/year family plan covering up to 4 members. Cancel anytime with one click. Founding members get 50% off year one.
What's the difference between Shield's deletion requests and universal opt-out signals? +
Deletion requests say "delete all the data you have about me." Universal opt-out signals (like GPC) say "don't sell my data and don't use it for targeted advertising going forward." Colorado CPA requires businesses to honor both. Shield handles both simultaneously — deletion for historical data, UOOM signals for ongoing processing.
Does Colorado CPA have a private right of action? +
No. Only the Colorado Attorney General and District Attorneys can enforce CPA. Individuals cannot sue businesses directly. However, Colorado is uniquely strong in that District Attorneys (not just the AG) can bring enforcement actions — expanding the enforcement surface significantly compared to Virginia or Texas.
What happens to my Shield subscription if I move from Colorado? +
Shield automatically adjusts to your new state's legal framework. If you move to California, Texas, Virginia, Oregon, or any state where Shield operates, coverage continues seamlessly. Update your address in your dashboard — we handle the legal mechanics.
Does Colorado's AI Act affect my privacy rights? +
The Colorado AI Act (CAIA) takes effect February 2026 with enforcement beginning June 2026. It layers AI-specific transparency and risk-assessment requirements on top of CPA for "high-risk" AI systems. CAIA doesn't replace CPA — it adds new obligations for businesses using AI to make consequential decisions about Colorado residents.
Can I cancel Shield anytime? +
Yes. One click. No retention call. No "are you sure?" dark pattern. The cancel button is on your dashboard. Your data stays deleted — we just stop re-submitting future deletion cycles.