What Is COPPA
Protection starts before age 13
The Children’s Online Privacy Protection Act (COPPA) is a federal law enforced by the Federal Trade Commission. It applies to any website, app, or online service directed at children under 13 — or that knowingly collects data from children.
COPPA was passed in 1998, took effect in 2000, and was significantly updated in 2013. The FTC is currently updating COPPA rules again to strengthen protections for children in the era of social media and AI-driven apps.
Right to Know
Parents can request disclosure of all personal information collected from their child.
Right to Delete
Parents can demand deletion of their child’s personal data at any time.
Right to Refuse
Parents can refuse consent and require deletion of previously collected data.
Right to Review
Parents can review the personal information collected from their child before deciding.
No Behavioral Targeting
Companies cannot use a child’s data to serve targeted advertising without verifiable parental consent.
Data Minimization
Companies may only collect what is reasonably necessary for the service provided.
COPPA Requirements
What companies must do
01
Post a clear privacy policy that details what data is collected from children, how it’s used, and how parents can exercise their rights.
02
Obtain verifiable parental consent before collecting, using, or sharing any personal information from children under 13.
03
Give parents access to their child’s personal information and a means to delete it or stop further collection.
04
Protect confidentiality and security of the personal information collected from children.
05
Retain data only as long as necessary and delete it securely when no longer needed.
06
No conditioning participation on providing more personal data than is reasonably necessary.
COPPA 2.0: Proposed updates to COPPA would extend protection to children under 17, ban targeted advertising to all minors, and require opt-in consent for all data collection beyond what’s strictly necessary. ClickOff supports these stronger protections.
Protect Your Child’s Data
Take action today
Data brokers collect and sell children’s data too — often without parental knowledge. Under COPPA and applicable state laws, you can demand deletion as your child’s authorized representative. ClickOff submits to 200+ brokers at once.
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